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Our Story

GRIP CIC and the "2025 Group" supports the ambitious vision laid out by North East Lincolnshire Council for our town's forthcoming transformation and revitalisation of out town centre. 

The 2025 Group is a project created by GRIP CIC.and funded by the UKSPF. The UKSPF will support the UK government’s wider commitment to level up all parts of the UK by delivering on each of the levelling up objectives: 

With the anticipated completion of most regeneration projects by the end of 2025, this group is dedicated to being an active pillar of support and advocacy for the town centre's transformation and revitalisation. 

We aim not just to witness the change, but to champion and elevate every phase of the town's development journey.

This initiative gathers the local authority, local businesses and community groups who are deeply invested in the evolution and vibrancy of our town centre.

More than just a date on the calendar, "2025" symbolises our collective ambition for the town's regeneration. 

By rallying behind the "Be Part of the Positive" movement, we're determined to showcase the potential of our town across all platforms, influence its transformation positively, and instill a sense of community pride in every corner. 

Our aim isn't just to adapt to change, but to proactively shape it, ensuring that Grimsby's future is as bright as the community powering it.

Our Mission

Our mission is to provide a group for local businesses, retailers, and community stakeholders to be a part of.

Providing them with the tools, resources, and support they need to flourish. We advocate for positive change, inclusivity, and innovation, striving to make our town centre vibrant, welcoming and a safe place to visit.


Our Values

Transparency, Honesty, Integrity, Collaboration. Success. Education, Support. These aren't just words to us; they're the principles guiding our every action. Our dedication to these values ensures that our efforts benefit the larger community, and that every stakeholder feels valued and heard.

Our 2025 Group Team

Meet The Team.

Jose Stewart

Jose Stewart

Town Centre Ambassador

"Jose Stewart, your Town Centre Ambassador, brings years of local business experience and a deep love for her hometown to her role."

Jose is a business owner and leverages her three decades in sales and marketing to guide businesses through her Growth and Accountability Academy, while also serving as the Town Centre Ambassador for the group."

Jose acts as a liaison between businesses and the community, sharing vital updates on the 2025 Group page and website, celebrates our town's achievements, and embraces our "Be Part of the Positive" spirit."

Want to be a part of revitalising the town centre?

Reach out to Jose to discuss joining GRIP CIC, the 2025 Group, or to support our 'Be Part of the Positive' campaign. 

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Ayolt Kloosterboer

2025 Group Champion

Ayolt was born in the Netherlands, and moved to the UK when he was 10 years old.

Ayolt has been very fortunate in that he has had a varied and dynamic career from farming in his formative years to blue chip Leisure and Hospitality in the last 20 years both Nationally and Internationally.

His family moved to Grimsby in 2018, his wife is a Grimbarian, and they took ownership of their first McDonald’s restaurant (franchised) in the town centre in 2019, He now runs three outlets.

He quickly became involved in town centre issues as a result and was asked to Chair GRIP (Grimsby Retailers in Partnership) to bring both retail and leisure together to work more closely with and our public bodies to address town centre challenges head on.

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Mark Webb

2025 Group Champion

Mark Webb, Managing Director of E-Factor Group Ltd, has a rich background in publishing and a passion for supporting local businesses.

After years at prestigious publications like Today Newspaper and The Guardian, he transitioned to entrepreneurship and founded his own weekly newspaper. 

Since establishing E-Factor Group in 2007, Mark has become a stalwart supporter of SMEs in Greater Lincolnshire, serving on multiple local boards and regularly judging the Small Business Britain Awards. With the belief that local businesses are the backbone of the community.

Mark also champions the GRIP 2025 Group's mission to make our Town Centre an outstanding place for business and residents alike.


Maggie Johnson

2025 Group Champion

Maggie has worked in Grimsby town centre since the early 1980’s when she joined a local Estate Agents firm. 

For many years she owned a small retail business in Freshney Place and Abbeygate, moving to the council in 2009 for a better work-life balance. 

She is part of the Regeneration team who are working hard to bring Grimsby’s reputation back as a place to live, work and play. 

“Grimsby is, and has always been, my preferred place to socialise, and we have some hidden gems.

My ambition is to see more people having confidence in Grimsby as a place to visit, getting behind all the good work going on, and promoting it as a place they are proud of – that’s how we will attract more investment in our town centre”.

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Liz Parry

2025 Group Champion

Liz Parry, a business owner and enthusiast of Grimsby's town centre, who has been at the forefront of elevating the hospitality scene in North East Lincolnshire.

With esteemed establishments such as Abbys Wine Bar & Bistro, Abby's Upstairs, the renowned Curious Cat cocktail bar and kitchen, PAL Bar and Kitchen under her belt, Liz is dedicated to offering top-notch experiences for both locals and visitors.

Beyond her entrepreneurial pursuits, Liz is deeply involved in community events, ensuring they cater to and entertain all.

Notably, in 2017, she made history by becoming the first female President of the esteemed Rotary Club of Cleethorpes.

As a champion of the 2025 group, Liz continues to be an influential figure in shaping the future of our town.

Wilkin Chapman

Chief People Officer

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Good News Stories

Dive into our "Good News Stories" blog and discover the uplifting tales and successes from our community. In a world often filled with an overwhelming amount of information, we believe it's essential to shine a light on the positive and inspiring stories that truly matter.

By exploring our blog, you'll find stories that celebrate our town's milestones, highlight local achievements, and showcase the collaborative spirit of our community.

Let's spread positivity and remind each other of the strength and resilience of Grimsby.